my rant

I often point to assumptions about the market for a product as being indicative of the limits on a company's prospects. Thus B to B targeted products that just don't make sense. That's not my major concern, but the obverse is products that could make sense as consumer facing basic goods, but are perversely targeted to "professional" markets. This is completely ubiquitous (on the Web, and in the professions), and it severely undermines both profitability and benefit to the consumer. It is also not an easy problem, but perhaps, by emphasizing it, by strategizing around it, we can, at my company, greatly benefit.